Matt Hale

Logo, promotional material, and large-format signage created for an art show in an abandoned neoclassical building.

Challenge: Create a name and an aesthetic for a contemporary art show (produced by IDADA during Super Bowl XLVI in Indianapolis) that straddles disparate art and sports worlds, as well as visually activate a neglected, empty neoclassical building in downtown Indy.

Team: Designer, Creative Director

Role: Designer (responsible for concept, event name, visual theme, typography, image selection and treatment, overall production)

Software: Photoshop, Illustrator

VP-level presentation created for Nike's Global Brand DTC division. (All sensitive slides/info removed)

Challenge: Simplify and communicate the complex structures and offerings of the DTC division, create a compelling keynote to be used internally as a DTC communication tool.

Team: Designer, Project Manager

Role: Designer (responsible for visual theme, typography, image selection and treatment, animation, overall execution)

Software: Photoshop, Illustrator, Keynote

Logo and icon system for Portland Bureau of Transportation's "Fixing Our Streets" initiative.

Challenge: Create an identity to designate projects funded by a new 10¢ gas tax. Because the project was publicly funded, PBOT requested a logo that was functional and attractive, but not too flashy or expensive-looking.

Team: Designer, Project Manager

Role: Designer (responsible for logo, system concept, typography, overall execution)

Software: Illustrator

This branding, advertising, packaging and manual system was created for Lilly’s HumatroPen, a human growth hormone delivery device.

Along with creating hierarchy and organization for the packaging and manuals, a primary challenge was choosing a supporting color palette that complemented the disparate pre-determined six-color palette of the injection devices and hormone cartridges.

Naplab, a collective of urban enthusiasts in Indianapolis, was co-founded by Matt in 2008. Naplab designed and produced the first Neighborhoods of Indianapolis Map. This was an unprecedented design artifact and resource for Indy, aggregating 400 sq miles of disparate neighborhood information onto a huge, easy-to-read 46" x 48" poster. The map was the culmination of two years of research initiated by Aaron Renn, Josh Anderson, and Matt.

Annual report for Scouting America.

Challenge: On a small budget, create a printed annual report that celebrated the Council and honored the 100th anniversary of the Eagle Scout Award, Scouting's highest honor.

Role: Lead Designer (responsible for concept, physical format, typography, image selection and treatment, layout, production)

Software: Photoshop, InDesign

10×18 main entrance mural for renovated University of Portland Library.

Challenge: Using hundreds of faculty and student photos, create a mural to activate entry way.

Team: Designer, School Creative Director

Role: Lead Designer (responsible for concept, visual theme, typography, image selection/treatment, overall execution)

Software: Adobe Photoshop, Illustrator

Custom interactive application for 7'x4' touchscreen. Installed onsite at "Focused Factory."

Challenge: Use proprietary touchscreen technology to illustrate and bring to life the unique fabrication and assembly process for investors and clients at at first-of-its-kind Rolls-Royce "Focused Factory" for jet engines.

Team: Lead Designer, 3D Modeler, Programmer, Creative Director, Project Manager

Role: Lead Designer (under guidance of CD: responsible for UI, visual theme and layout, directing programmer for animations and transitions, working with modeler on interactive 360° renderings)

Software: Photoshop, Illustrator

Digital album artwork for Weapons, a remix EP by Son Lux on Anticon Records. Created in collaboration with fine artist Kipp Normand. (Release: 16 February 2010.)

4'x10' cabinet in entryway of Engineering School building on University of Portland campus.

Challenge: On very small budget, design and activate an unused, neglected cabinet in primary entrance for school building.

Team: Designer, School Creative Director

Role: Designer (responsible for concept, visual theme, typography, image selection/treatment, overall execution)

Software: Photoshop, Illustrator

Logo, identity system, and retrospective book for We Are City (a collective focused on cultivating conversations about the urban experience)

Challenge: Create bold, contemporary new identity for upstart urban issues group.

Team: Designer, We Are City Board

Role: Designer (responsible for logo, identity system, typography, image selection and treatment, book concept and layout, overall production)

Software: Illustrator, InDesign, Photoshop

VP-level presentation created for Nike’s VP of Communications. (All sensitive slides/info removed)

Challenge: Create a compelling keynote to be used internally as a tool to help employees better understand Nike's maxims.

Team: Designer, Project Manager

Role: Designer (responsible for visual theme, typography, image selection and treatment, animation, overall execution)

Software: Photoshop, Illustrator, Keynote

Additional Information was a public design project initiated by Matt during his time as a resident artist at the Harrison Center for the Arts. 

The project was created to help the public better understand the architecture and expansions (aka additions) of the art center. In the mid-2000s, a local philanthropist created Harrison Center for the Arts out of an abandoned church complex. The church consisted of three primary connected buildings that were built and connected between 1902 and 1961. One 48" x 52" exterior placard was mounted to the facade of each of the three buildings, communicating its architectural style, the year it was built, and the architecture firm that designed it. The placards were made out of MDO, cut on a CNC router, and hand-painted. 

Role: Designer, Fabricator

Software: Illustrator

LP cover for Being, the debut full length album by Asthmatic Kitty Records artist Mozart's Sister. (Release: 5 August 2014.)

This logo was created for Test Pressings For Charity, a collaborative project that uses test pressings created by record labels to support a music-based charity. Contributing organizations include: Ghostly International, K Records, New Amsterdam Records, Western Vinyl, Sacks & Co, Asthmatic Kitty Records, and Secretly Canadian Distribution.

This website was designed for Asthmatic Kitty Records, independent record label home of Sufjan Stevens, My Brightest Diamond, and Lily & Madeleine. AK wanted a clean, well-organized site that balanced their needs for a publishing platform and a structured, easy-to-understand storefront to let the artwork and sounds of their roster shine.

LP cover for Decimation Blues, by Asthmatic Kitty Records artist Castanets.

Challenge: Create an album cover and vinyl treatment based on the album's sound and a one-word suggestion of "typewriter."

Team: Designer, Project Manager for Label

Role: Designer (responsible for concept, visual theme, typography, photography, image treatment, layout, vinyl color, overall execution)

Software: Photoshop, Illustrator

Album cover for The Golden Parade, by Indiana/North Carolina band Ebenezer and The Hymnasters. (Vintage photographs courtesy the private collection of Kipp Normand.)

Book Cover for Matt Darst's post-apocalyptic debut novel, Dead Things. Available from Grand Mal Press.

Team: Designer, Author

Role: Designer

Software: Photoshop, Illustrator, InDesign

"East Side Bangs/East Side Fade" music video and typeface created with Sean McDonald for Asthmatic Kitty Records artist Jookabox. (Public domain footage appropriated from George A. Romero's Night of the Living Dead.)

This logo for Cats Haven animal shelter was created during an annual 24-hour design "create-athon" held to support non-profit businesses that had specific pro bono needs.